Marketing | General marketing emphasis
Bachelor of Science in Business
Corner the market on product promotion
Gain a deep understanding of how businesses connect with consumers in the marketing program. Study the impact of packaging, advertising, branding and social media on consumer behavior. Learn to leverage market research tools and apply key marketing principles — product, price, place and promotion — to develop strategic, results-driven campaigns that resonate in today's dynamic marketplace.
Overview
Related Topics
Shape consumer choices, build business success
Degree fit
This program could be a good fit if you:
- Hold a bachelor’s degree in mechanical engineering or related field
- Want to conduct research in the field
- Are a creative problem solver
- Work well independently and as part of a team
Career outcomes
Current job openings
1,481 in ID, WA, OR, MT and HIPotential careers and starting salaries
- Market Research Analysts and Marketing Specialists • Search Marketing Strategists
$46,681 - Sales Managers
$80,499 - Marketing Managers
$82,013 - Public Relations Specialists
$47,289 - Business Intelligence Analysts
$83,644
* Career data provided by
Financial aid and scholarship opportunities
Financial aid
Paying for college can feel overwhelming, but U of I’s Financial Aid Office is here to help. Our experienced financial aid counselors can assist you in exploring financial aid options, making informed financial decisions and addressing common concerns.
For information on FAFSA deadlines, financial aid types and eligibility requirements, visit the ÷ÈÓ°Ö±²¥ FAFSA website.
Plan ahead—estimate your cost of attendance with U of I’s Cost Calculator.
Clubs and involvement opportunities
Clubs
Our college offers 20+ clubs and organizations tied to international and national engineering organizations, including national competition teams.
Learn about clubs related to your major:
- American Society of Mechanical Engineers (ASME)
- Humanitarian Engineering Corps (HEC)
- National Society of Black Engineers (NSBE)
- Robotics Club
- Society of Automotive Engineers (SAE)
- Society of Hispanic Professional Engineers (SHPE)
- Society of Women Engineers (SWE)
- Tau Beta Pi - Engineering Honor Society (TBP)
- Vandal Atmospheric Science Team (VAST)
Application information
Undergraduate applications open each September and admissions are processed on a rolling basis. Qualified students are admitted and considered for scholarships and financial aid as applications are received.
Explore admission requirements and apply on our Admissions website.